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ToDo Startup [2]: structure at minimum



Launching a new business consists finally in delivering 3 outcomes:

  • create a Solution

  • sell it to Clients

  • and Manage overall.


A young company is often a very small team and must not overstructure its operating model.

However, it is more efficient to be clear on roles and responsibility.


A simple approach to structure when starting up is to mirror the company's 3 outcomes.



MANAGEMENT

Objective

Define the roadmap, ensure the availability of resources and (most importantly) "lead" the team


Activities

Project mode

  • Define strategy & plan

  • Setup administration (legal, bank, accountant, insurance…)

  • Fund (pre-order, subsidy, loan, investment…)

  • Hire

Run mode

  • Coach & support the team

  • Create a culture

  • Administrate

  • Monitor Okr


Mgr profile

CEO - COO - CFO


Tools

  • Office suite (SaaS)

  • Project management (SaaS)

  • Knowledge mgt (SaaS)

  • Internal communication (SaaS)

  • Micro budgeting & accounting (SaaS)


SOLUTION

Objective

Deliver solution according to the scope (features, time, quality, budget)


Activities

Project mode

  • Define user story & mockups (test & iterate with clients)

  • Define features plan

  • Specify target (experience, functional & tech. design)

  • Build (back-end, front-end, UI) & test

Run mode

  • Coach & support the team to - deliver the plan -maintain & improve solution

  • Monitor Okr


Mgr profile

  • CPO (if low tech-innovation)

  • CTO (if tech. challenges)


Tools

  • Wireframe (SaaS)

  • Features mgt (SaaS)

  • Sprint mgt (SaaS)


CLIENT

Objective

Grow initial client’ segment according to the pricing model


Activities

Project mode

  • Define go to market plan

  • Share roles between customer acquisition & success

  • Build material & test relevance

Run mode

  • Coach & support the team to - deliver the plan - maintain & improve material

  • Monitor Okr


Mgr profile

  • CSO (if B2B complex sales)

  • CMO (if B2C mass market)


Tools

  • Suite bureautique (SaaS)

  • Landing page (SaaS)

  • Survey (SaaS)

  • eMail finding (SaaS)

  • Professional social network accounts (SaaS)

  • Micro Crm (SaaS)

  • Chat (SaaS)



While this can be enriched, such an organisation can be a good start for a fresh start!


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